As courtesy of our Guest Author, this article is also available in: Portugese
Protocol to Manage Relationships Today, published by Amsterdam University Press, explains the contemporary value of protocol, not only for monarchies or diplomatic institutes, but for any non-profit or for-profit organisation. This book presents modern protocol as a tool to build strong, authentic networks of reciprocal relationships.
The book defines how traditional values perfectly fit in today’s society, where modern organisations want to build effective relationships and communities.
When used effectively protocol can
– increase the effect of the networking activities of an organisation. Protocol gives a professional structure to relationship management, to achieve access to the ‘right’ networks and a reciprocal relationship with the most valued stakeholders.
– Deepen relationships. In our world there is so much focus on pragmatism in building relationships – protocol focuses on the common ground to gain value.
– Be used as a valuable tool in a post COVID-19 era, where the need for space and time to build real and authentic relationships is well understood.
This book is focused on developing an increasingly vital expertise for professionals who deal with complex relationship management issues on a strategic and tactical operational level. They come from different fields, such as government institutions, non-profit organisations, and commercial environments.
Protocol is presented on four levels: the ‘why’ of protocol; the strategic and tactical level; the practical implementation; and the execution of protocol. This book gives many examples of those who have been successful in balancing modern protocol. The book describes the way the Dutch King and the recently re-elected Portuguese President apply protocol to build strong relationships.
The approach of the President Rebelo de Sousa towards protocol is not about abolishing it but introducing small changes. It allowed him to achieve a lot and it is part of the reasons why he is so popular in Portugal.
This book also gives protocol officers a contemporary approach towards the application of protocol. It is not designed as a complete guide to all the rules of protocol, but it describes how to translate the context into a tailor-made protocol for each meeting or event and a flexible method to handle unique situations.
The book is written by the best European protocol experts with collective years of experience with the management of networking meetings and events at the highest level; Jean Paul Wijers and Bengt-Arne Hulleman from The Netherlands, Isabel Amaral from Portugal and the British William Hanson and Diana Mather.